Joshua Toholsky

Joshua Toholsky is the Chief Marketing Officer at OpTPay Partners, where he leads omnichannel marketing, demand generation, and go-to-market strategy for one of the fastest-growing payment optimization firms in the country. With a deep background in B2B sales enablement and digital marketing, Joshua helps scale OpTPay’s mission-driven approach—turning hidden payment processing costs into reclaimed value for businesses and their communities.

As a co-founder of Holsky Media, Joshua built and executed marketing strategies for clients across a wide range of industries, helping them achieve over 52% year-over-year growth. He brings expertise in CRM automation (HubSpot), lead generation, and performance advertising, with a proven ability to align sales and marketing for high-impact outcomes.

Joshua’s approach to marketing blends creative storytelling with technical execution. He’s worked closely with real estate developers, fitness brands, a national gym franchise and numerous startups to deliver high-quality content and measurable results. Known for his collaborative leadership style, he specializes in translating complex services into clear, compelling messaging that drives action.

He is passionate about using marketing as a force multiplier—one that not only generates revenue but also supports OpTPay’s broader mission to bless clients, employees, and communities through ethical business practices.

Joshua is based in Dallas, Texas and enjoys playing golf, music and spending time with family.